![Ruby for The Body Shop. Ad campaign ended in 1998 because Mattel didn't like her. | Thoughts and feelings, Body, Senior humor Ruby for The Body Shop. Ad campaign ended in 1998 because Mattel didn't like her. | Thoughts and feelings, Body, Senior humor](https://i.pinimg.com/originals/3d/1a/25/3d1a25c920a658b55583c5e88a082e18.jpg)
Ruby for The Body Shop. Ad campaign ended in 1998 because Mattel didn't like her. | Thoughts and feelings, Body, Senior humor
The Body Shop - 2 decades ago, our Ruby campaign doll defied the norms of the 'perfect' body type with her size 16. The insight was simple - most women just don't
![Twitter 上的 The Body Shop India:"We always found #TimeToCare for the world. 22 years ago, we launched the Ruby Doll campaign to challenge unrealistic beauty standards. Drop a 'heart' if you agree Twitter 上的 The Body Shop India:"We always found #TimeToCare for the world. 22 years ago, we launched the Ruby Doll campaign to challenge unrealistic beauty standards. Drop a 'heart' if you agree](https://pbs.twimg.com/media/EWbNMZNVAAIKfqo.jpg)
Twitter 上的 The Body Shop India:"We always found #TimeToCare for the world. 22 years ago, we launched the Ruby Doll campaign to challenge unrealistic beauty standards. Drop a 'heart' if you agree
![Body Shop's campaign titled "Ruby" - 10 advertisements that weren't really pitch-perfect | The Economic Times Body Shop's campaign titled "Ruby" - 10 advertisements that weren't really pitch-perfect | The Economic Times](https://img.etimg.com/thumb/msid-62006384,width-480,height-360,imgsize-124748,resizemode-4/body-shops-campaign-titled-ruby.jpg)