![How Fussy deodorant is making their mark in the world of sustainable body care — Scale Up Collective - Go-to-market for challenger brands — Scale Up Collective - Go-to-market for challenger brands How Fussy deodorant is making their mark in the world of sustainable body care — Scale Up Collective - Go-to-market for challenger brands — Scale Up Collective - Go-to-market for challenger brands](https://images.squarespace-cdn.com/content/v1/5d80aab6e892a9732385da3e/eb26380f-9951-4fe6-ad3f-6cec6f7f7ca3/fussy.jpeg)
How Fussy deodorant is making their mark in the world of sustainable body care — Scale Up Collective - Go-to-market for challenger brands — Scale Up Collective - Go-to-market for challenger brands
![Amazon.com : Dove Advanced Care Antiperspirant Deodorant Cool Essentials 2.6 oz (Pack of 5) : Beauty & Personal Care Amazon.com : Dove Advanced Care Antiperspirant Deodorant Cool Essentials 2.6 oz (Pack of 5) : Beauty & Personal Care](https://m.media-amazon.com/images/I/516WGD6NcAL.jpg)
Amazon.com : Dove Advanced Care Antiperspirant Deodorant Cool Essentials 2.6 oz (Pack of 5) : Beauty & Personal Care
![Amazon.com : Dove Advanced Care Antiperspirant & Deodorant Stick, Cool Essentials, Travel Size 0.5 Ounce (Pack of 8) : Beauty & Personal Care Amazon.com : Dove Advanced Care Antiperspirant & Deodorant Stick, Cool Essentials, Travel Size 0.5 Ounce (Pack of 8) : Beauty & Personal Care](https://m.media-amazon.com/images/I/51GxxA5mBNS._AC_UF1000,1000_QL80_.jpg)
Amazon.com : Dove Advanced Care Antiperspirant & Deodorant Stick, Cool Essentials, Travel Size 0.5 Ounce (Pack of 8) : Beauty & Personal Care
![Plant-based refill deodorant startup Fussy to launch in January 2021 targeting Gen Z Instagram generation Plant-based refill deodorant startup Fussy to launch in January 2021 targeting Gen Z Instagram generation](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/media/images/fussy_deodorant_orange_packaging/11842574-1-eng-GB/Fussy_deodorant_orange_packaging.jpg)
Plant-based refill deodorant startup Fussy to launch in January 2021 targeting Gen Z Instagram generation
![Degree Men Antiperspirant Deodorant Dry Spray 72-Hour Sweat and Odor Protection for Men Woodsy | Walgreens Degree Men Antiperspirant Deodorant Dry Spray 72-Hour Sweat and Odor Protection for Men Woodsy | Walgreens](https://pics.walgreens.com/prodimg/540108/3_450.jpg)
Degree Men Antiperspirant Deodorant Dry Spray 72-Hour Sweat and Odor Protection for Men Woodsy | Walgreens
We milked Dragons' Den': Co-founder of sustainable deodorant brand Fussy on why joining the show is the 'best TV advert you'll ever get'
![Plant-based refill deodorant startup Fussy to launch in January 2021 targeting Gen Z Instagram generation Plant-based refill deodorant startup Fussy to launch in January 2021 targeting Gen Z Instagram generation](https://www.cosmeticsdesign-europe.com/var/wrbm_gb_food_pharma/storage/images/media/images/fussy_founders/11842556-1-eng-GB/Fussy_founders.jpg)